{HSH Agency} - Case Study Page

-> Unpredictable Lead Costs and not knowing how much you need to spend to get the results you want - while still operating your launches at a profit...

-> Trying to run your own ads while balancing all the pressures of managing a launch or automated funnel - think metrics, customer service, etc.

-> Relying on outdated marketing methods that don't result in sales...

-> Generating the wrong types of leads, leading to low conversion rates and sales...

In this case study - we'll break down how we work with clients and specifically look at how that leads to over $120,000 in sales for one of our clients during their launch.

Jamie is a hairstylist education expert who was already getting results in her business - but she wanted help offloadinguads strategy, and scaling her spend to another level.

She offers a signature course - Oh Hot Gram - that teaches hairstylists how to leverage Instagram to build their clientele.

In short it takes stylists from overwhelmed, under booked, and busy on social media - to Instagram rockstars in just 30 minutes a day.

Who doesn't want to make more money, with less time suck on social media?

Her course sells for $697.

Jamie came to us in the perfect situation for our agency to support her...

Her product was digital - our agencies specialty
This wasn't her first launch, so she new her product would sell in the marketplace
She had a budget over over $4,000 to spend on her launch (her budget was multiple-five-figures for reference)
She was open to testing multiple sets of copy and images - meaning she had the team amd capacity to create these assets
She'd tested Facebook Ads Before Hiring Out and had gotten results, and just needed help scaling and outsourcing the process.

Once we knew that we could help Jamie based on her track record, budget, and willingness to test - we dove right into the project.

Here's what that looks like:

Creating a successful launch isn't just about sending lots of traffic to a landing page and hoping for the best.

We work with our clients to develop a 3 phase system that looks like this:

The Pre-Launch Phase + The Lead Gen Phase + The Retargeting Phase

It's not just about what happens when we're running ads to your challenge, webinar, or other launch vehicle, it's about what happens BEFORE, DURING, and AFTER the cart opens and closes.

When you work the three key elements together you end up with a 6 to 8 week plan to execute on that leads to more engagement, more leads, and ultimately more sales of your digital product.

Basecamp is amazing because it allows us to do SIX vital things that make for a seamless communication process.

1) It Allows for Regular Chat Commuincation - using an internal chatlog called "Campfire" clients can ask quick questions, get in touch with our team during regular business hours, and receive updates from the team.

2) It Allows For Posting of Key Dates and Information - using a message board both we and clients can post important announcements and "at-a-glance" information such as key launch dates.

3) It Tracks Team AND Client To Do's - Ever wondering what you need to be doing as a client, or what your agency needs to be doing as a team? Our command central allows us to track what everyone in the project needs to be doing and working on.

4) It Creates A Calendar For Review - Once you have all of your to do's and key dates - the software allows us to create a high level calendar that tracks deadlines, dates, action items, and more.

5) Reminders For Communication - It's important to us that we check in on clients on a regular basis - we use what are called "automated reminders" which allow the software to ping us to check in on clients so that you don't go too long without hearing from us. We want to be proactive with your ads management, not reactive.

6) A Central Place for Docs and Files - We use things like Google Drive to create the files that we need - but using a Google file often leads to "searching" for lost documents and files. The files section of Basecamp integrates with Google drive and allows us to house all the files in a centralized and accessible location - we never have to go "hunting" to find client files.

Once a new client is set up inside of Basecamp - we have a short 10-minute guided tour that our team has created that walks you through the ins-and-outs of how to use Basecamp.

In short, we don't want you to stress over communication, so we bring everything to one easy to manage location.

Once we know what we want the 6 to 8 week process of working together to look like, our team goes to work creating and identifying AUDIENCES that we can target with content to drive traffic to the live launch.

These break down into 3 primary audiences...

COLD AUDIENCES - This is finding PAGES, INTERESTS, and DEMOGRAHPICS where the ideal customer might be hanging out - think about targeting people who have no idea who you are.
WARM AUDIENCES - Within Jamie's business and social media are people that are interested in her launch but may not open emails or see her content on social media. We target people who have visited her website, people who are on her email list, and people who are engaging with her on social media.
LOOK-A-LIKE AUDIENCES - Once we build a warm audience, we can tell Facebook to find SIMILAR people. So, we can share all the data from her email list with Facebook and then say "Facebook, go out and find people similar to those already on that email list" - it's a simple but powerful process.

By both BUILDING and RESEARCHING these audiences we're able to find and identify low cost audiences that will convert to engagement and leads throughout the launch.

At Heart, Soul & Hustle - we believe that no one has the power to communicate the value of your offering with your clients like you do!

We DO NOT employ a full time designer or copywriter, but instead we allow our clients to write copy that THEY believe will land with their customers and clients.

Now that doesn't mean that we leave you to figure it out...

From Step 1, we work TOGETHER to determine what ads will run, and what type of copy that will require. We then provide you with examples, ideas, and more, so that you can develop copy and creatives that speak to your client.

We guide you through the process of writing captivating copy, and share with you what works in the world of creatives so that you're not left trying to figure it out for yourself.

All of our clients are provided with Creative Brief Templates via Google Docs.

These are simple files that allow you to drop all your creative ideas into one place - copy, images, links, etc. for our team to review and revise with you.

Once you provide our team with the first draft we'll go through and edit your copy as necessary looking for two things....

1) COPY THAT CONVERTS - we don't want you running ads that we know aren't going to lead to results!

2) COPY THAT APPROVES - Facebook can be fickle when it comes to approving your content - so we review everything to maximize approval with Facebook's team.

Based on the above date - we ran over 15 retargeting campaigns to test, and generated 173 sales of a program priced at $697, resulting in over $120,000 in revenue of a the digital product.

It cost $204.74 per purchase in ad spend, meaning that we over 3x-ed Jamie's spend on ads in direct ROI.

Jamie generated just over $292,000 in sales TOTAL from her launch, but at Heart, Soul & Hustle we focus on the DIRECT ROI from Facebook Ads, not just the overall ROI of the launch.

So that means if Jamie were to do NO organic promotion and rely solely on ads - she would have done over $120,000 in sales from Facebook.

Pretty powerful stuff...

DETAILED ADS CLIENT CASE STUDY: CREATING A $120K REVENUE DIRECTLY FROM ADS IN AN ONLINE COURSE LAUNCH

[CLIENT CASE STUDY]

THE PROBLEMS YOU MAY BE FACING

THE CLIENT: JAMIE DANA

THE SOLUTION - A STEP BY STEP

STEP 1A - DEVELOPING A 3-PHASE STRATEGY

STEP 1B - SETING UP A CLIENT MANAGEMENT SYSTEM

STEP 2 - EVALUATE AND CREATE HIGH CONVERTING AUDIENCES

STEP 3 - COLLECT COPY & IMAGES FROM CLIENTS TO TEST AND OPTIMIZE

STEP 4 - SETUP, TESTING, AND OPTIMIZATION (The Lead Generation Phase)

LEAD GENERATION RESULTS:

TOTAL LEADS - 13,686 AVERAGE CPL - $2.32 TOTAL REACH - 1.6 Million

STEP 5: RETARGETING & CLOSING THE SALES

WHAT'S NEXT: HOW TO WORK WITH US

WE'RE AN AGENCY THAT GETS IT BECAUSE WE'RE AN AGENCY THAT HAS DONE IT

RESULTS FROM OUR CLIENTS....

8X ROI ON MY AUTOMATED FUNNEL

$50,000 LAUNCH AND WORKING WITH DREAM CLIENTS

SPENT $3,400 ON ADS, $1.55 COST PER LEAD, AND $21,000 IN SALES

WHO IS BEHIND HEART, SOUL & HUSLTE

We've Been Featured In...

So If You're Ready for Results - Let's Talk